Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods in 2010.
By 1914, the chocolate was the company's best-selling product. Better transport access for milk that was inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration.
In 1857, Daniel Peter, a Swiss Manufacturer, added milk to his recipe to create the world’s first milk chocolate.
However, the first Cadbury milk chocolate bar didn’t hit shelves until 1897.
By 1930 Cadbury had become the 24th-largest British manufacturing company as measured by estimated market value of capital.
During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war.
The wartime rationing of chocolate ended in 1950, and normal production resumed.