The Squier lineup was augmented in 1996 with Affinity and Pro Tone/Vista series guitars and basses.Entry-level Affinity Series instruments were straightforward, basic Stratocaster, Telecaster and Precision Bass guitars in black, red and white.
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The promise of a new, revitalized Fender dawned in the early 1980s as the dismal CBS era wound down, and concerned Fender officials noted the abundance of Japanese guitar makers who were blatantly copying—in some cases cloning—original vintage Fender designs with great accuracy and low costs, albeit with some occasionally bizarre details.
In one particularly galling instance, for example, one manufacturer used headstock logos closely resembling those of original pre-CBS Fender guitars, but using the words "Tokai" (with a large backward uncrossed "F"), "Springy Sound" instead of "Stratocaster," "Breezy Sound" instead of "Telecaster," "Oldies but Goldies" instead of "Original Contour Body" and —the last straw— "This is the exact replica of the good old Strat" instead of "Fender Musical Instruments" in small print below the main logo. Fender acted by setting up its own official Japanese manufacturing operation, Fender Japan, in March 1982. S.-Japanese venture, Fender Japan produced guitars with material and technical support from Fender's U. facilities; Japanese manufacturing facilities even included factories that had been producing the aforementioned Fender copies.
While the brand has produced its share of innovative designs over the past 25 years, its main focus and most successful approach has always been to be the "value brand" alternative to its big brother, Fender. Fender entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name.
S.-trained violin makers and is often referred to as "the American Stradivarius." Victor returned to Battle Creek, where he opened his own shop in 1890. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.
Using the slogan "There's Magic in the Breed," Fender re-launched the Squier name in the U. By 1989, the series had evolved to include the Squier II Stratocaster (which had a more modern-looking tremolo) several non-pickguard contemporary designs, and even the heavy metal HM Series, which featured pointed headstocks and flashy finishes.