The faster they attracted users, the more useful the sites would be, Brooks says.
And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.
Canadian free online dating services have been booming in these eight years.
When making online dating friends or adding people to your network, look out for the ones that seem too good or too good to be true.
So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.
A decade ago, many sites were free or had minimal fees of around $20 a month.
The second reason is a classic: the online dating should be kept fun because a lot of people out there have fun and get dates online.