Moreover, says Winter, women have experienced a significant financial and status shift over the past half-century.
"When women as a group are able to have their own economic and social standing and have a power base, they are now able to pick the man that they want rather than having to choose the man to support them and give them social status," Winter explains.
Speaking with many other women and men Julia quickly discovered that although often only discussed behind closed doors, many people were attracted to and intrigued by age-gap relationships.
The decision was simple: Julia turned her focus to creating her very own toyboy and cougar dating site to do just that.
"When I finally found out how much younger he was, I was a little shocked," says Kimberly Schmitz, a 34-year-old communications and public relations director in Tucson, Arizona, of her now-fianc, Bobby Kern, 25, owner of a feed store and pet food distribution company in the same city.