With these obstacles (especially the limited, in-demand attention of most users), it can be difficult to figure out if your efforts aren't enticing enough, or you're overbearing and driving audiences away.
In that regard, mobile marketing is a lot like online dating, and many of the same principles of success apply to both.
Most marketers today are reimagining their strategies to attract, retain and engage a mobile-first audience.
By now, however, most have realized that mobile marketing has many unique challenges, such as fragmented landscape, screen size, attention span, etc.
It's helpful when marketers check to make sure they're sending users notifications when they're awake, but marketing professionals can gain the most by relying on tools that predict the optimal time for an individual user to receive a message. You won't know what's effective until you try something new.